How Specialized Transformed the Bike Saddle

When Specialized reached the limits of product innovation with existing design, engineering, and manufacturing methods, they turned to the Carbon Platform to create and produce a new type of bike seat. See how Specialized accelerated product innovation, created customer delight, and fundamentally transformed their business.

Innovation at 2x the Speed

Specialized bicycles are pushing the limits of cycling performance with a next-gen bike saddle Crafted by Carbon™

The Carbon Platform enabled Specialized to cut their design and development time in half.